Knowing when to say the right thing and how to say it is an art that takes decades to learn and master. It takes active learning. Fail. Try again. Succeed. Try again.
I believe how we communicate is just as important, if not more so, than what we communicate.
I see business guys posting YouTube videos all the time trying to build their following and I admire them for the effort. What I've discovered in observing them is that it rarely matters WHAT they are saying. The only way I'm going to care is if HOW they communicate resonates with me.
If they don't know how to communicate well then I'm not going to care about what they're talking about even if it's the most valuable information in the world.
Focus on how to communicate better and more effectively and you'll be ahead of 99% the crowd.