A few months ago a friend of mine started talking about the concept of “Honest Marketing.” It resonated with me on a deeper level than expected because at an initial glance I’m an honest marketer, right?
But we all lie (even if just small lies). To our parents, customers, friends, family. Sometimes there are consequences and sometimes there aren’t.
In today’s world everyone knows marketers are liars. They over-promise and under-deliver, but hey, sales are sales right? 🤦🏻♂️
Consumers are smarter than ever and they have more options than ever. Time is running out for dishonest marketers.
That means it’s more important than ever to be honest. To stop shouting and start listening. Being dishonest just doesn’t fit with our culture anymore. Building a business is hard which means that the only kind worth building is one that lasts.
Honest Marketer is a new project from my friend, Ryan, that exists to give back marketing its good name.
Here are the principles:
copywriting should be free of falsifiable claims
pricing should be non-predatory and fair
support should be personal, prescriptive, and human
products should do what they say on the tin
If you’re interested in learning more you can visit www.honestmarketer.com
When you sign up on the Honest Marketer website you’ll get access to a growing collection of practical, how-to guides that teach marketers to be honest in their work.
In addition, there’s a companion Twitter account called Dishonest Marketing that calls out examples of dishonest marketing in companies all over the place (emphasis on up and coming tech companies among many others).
If the idea of honest marketing resonates with you, I’d encourage you to check out those two great resources!