I think most marketers (and wannabe marketers) are losing their edge and becoming more uncreative every day. Creativity is a learned skill, not a personality trait and not enough marketers are flexing that muscle and developing it.
Read MoreDon’t get comfortable. Keep hunting.
Read MoreMistakes should define us.
Read MoreThere is always a window of opportunity open to you.
The catch is that the window is always closing.
Read MoreHow to create broke, woke, or bespoke copywriting.
Read MoreI’m a big supporter of a movement called Honest Marketer. I believe most marketers are liars and stretch the truth to support their efforts.
Read MoreAs someone who is unemployed, self-employed, or whatever you want to call it there is one thing I've recently realized I need to be ruthless about.
Read MoreThe person who helped my career most is…
Read MoreAs a freelancer, one of the most important things you can do is get leads.
Leads -> Clients -> $$$
But getting leads is one of those things that sounds simple, but proves more difficult in practice.
Read MoreI didn’t always see myself as an entrepreneur.
Read MoreYesterday after working all day and cooking dinner for my family, I went outside to cut the grass. I’ve been mowing lawns since I was 13, maybe even earlier than that. It’s one of my favorite things to do. There’s nothing quite like the smell of fresh cut grass.
Read More“the night is darkest just before the dawn. and i promise you. the dawn of honest marketing is coming.” -harvey dent
Read MoreI know the feeling people describe when they talk about writer’s block, but it’s just a temporary setback. Like a kidnapper putting a bag over your head, you've got to fight back against the temporary setback and find a way forward.
Read MoreAll copywriting should be verifiable.
That does NOT mean that all copywriting should be quantifiable.
Read MoreWe don’t always get to do what we want.
I know that seems like a silly thing to say. Everyone knows that, right?
Read MoreMy first week of freelancing went great. My second week? Not so much.
Read MoreNot every day can feel like a winner.
Read MoreThere’s a relatively recent movement for businesses to be more transparent.
It is good and brings a lot of value to the table, but I think people take it too far.
Read MoreMost days of my life feel ordinary to me, but what’s ordinary to me might be extraordinary to someone else.
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