I think most marketers (and wannabe marketers) are losing their edge and becoming more uncreative every day. Creativity is a learned skill, not a personality trait and not enough marketers are flexing that muscle and developing it.Read More
Don’t get comfortable. Keep hunting.Read More
Mistakes should define us.Read More
There is always a window of opportunity open to you.
The catch is that the window is always closing.Read More
How to create broke, woke, or bespoke copywriting.Read More
As someone who is unemployed, self-employed, or whatever you want to call it there is one thing I've recently realized I need to be ruthless about.Read More
The person who helped my career most is…Read More
As a freelancer, one of the most important things you can do is get leads.
Leads -> Clients -> $$$
But getting leads is one of those things that sounds simple, but proves more difficult in practice.Read More
I didn’t always see myself as an entrepreneur.Read More
Yesterday after working all day and cooking dinner for my family, I went outside to cut the grass. I’ve been mowing lawns since I was 13, maybe even earlier than that. It’s one of my favorite things to do. There’s nothing quite like the smell of fresh cut grass.Read More
“the night is darkest just before the dawn. and i promise you. the dawn of honest marketing is coming.” -harvey dentRead More
I know the feeling people describe when they talk about writer’s block, but it’s just a temporary setback. Like a kidnapper putting a bag over your head, you've got to fight back against the temporary setback and find a way forward.Read More
Most people do NOT write like they talk.
But they should.Read More
All copywriting should be verifiable.
That does NOT mean that all copywriting should be quantifiable.Read More
We don’t always get to do what we want.
I know that seems like a silly thing to say. Everyone knows that, right?Read More
My first week of freelancing went great. My second week? Not so much.Read More
Not every day can feel like a winner.Read More
There’s a relatively recent movement for businesses to be more transparent.
It is good and brings a lot of value to the table, but I think people take it too far.Read More
Most days of my life feel ordinary to me, but what’s ordinary to me might be extraordinary to someone else.Read More