Broke. Woke. Bespoke.

How to create broke, woke, or bespoke copywriting.

CopywritingDaniel KosmalaMay 16, 2019copywriting, memes, culture, for the culture, business, entrepreneur, broke, woke, bespokeComment

The Work is Never Done

Yesterday after working all day and cooking dinner for my family, I went outside to cut the grass. I’ve been mowing lawns since I was 13, maybe even earlier than that. It’s one of my favorite things to do. There’s nothing quite like the smell of fresh cut grass.

GeneralDaniel KosmalaMay 7, 2019business, work, work matters, do the work, marketing, copywritingComment

Writer's block is a myth

I know the feeling people describe when they talk about writer’s block, but it’s just a temporary setback. Like a kidnapper putting a bag over your head, you've got to fight back against the temporary setback and find a way forward.

CopywritingDaniel KosmalaMay 2, 2019writing, copywriting, copy, web copy, how to writer, marketing, business, email marketingComment

Add a Human Touch

Most people do NOT write like they talk.

But they should.

CopywritingDaniel KosmalaApril 29, 2019writing, copywriting, copy, web copy, email copy, email marketing, business, marketingComment

Verifiable /= Quantifiable

All copywriting should be verifiable.

That does NOT mean that all copywriting should be quantifiable.

CopywritingDaniel KosmalaApril 25, 2019copy, copywriting, web copy, business, marketingComment

The Vulnerability Trap

There’s a relatively recent movement for businesses to be more transparent.

It is good and brings a lot of value to the table, but I think people take it too far.

CopywritingDaniel KosmalaApril 16, 2019business, transparency, vulnerability, copywriting, email, email marketingComment

There's a lot of beauty in ordinary things.

Most days of my life feel ordinary to me, but what’s ordinary to me might be extraordinary to someone else.

Email MarketingDaniel KosmalaApril 15, 2019email marketing, email, email list, copywriting, storytelling, marketing, businessComment

Learn to Write

I have yet to meet someone who would not benefit from being a better writer.

CopywritingDaniel KosmalaApril 2, 2019writing, copywriting, sales, revenue, email, professional developmentComment

Being a Good Writer Matters

All my English teachers told me I was not a good writer. Their feedback reinforced their assertions. My writing never fit their mold.

That doesn’t mean it’s true.

CopywritingDaniel KosmalaDecember 18, 2018writing, copywriting, matters, write, good writerComment

Why aren't you a better writer?

For most of my life I was told I was a terrible writer. I was always great at spelling, but my grammar is mediocre at best. When it came to conveying an idea clearly, the translation from my brain to the paper never quite came through as I'd hoped.

CopywritingDaniel KosmalaAugust 15, 2018copywriting, how to write, learningComment