Action > Ideas

One of the best things you can do via email marketing is to be memorable in one way or another. Some of my favorite email lists that I'm on are the ones that send me things I can use or consume without having to buy.

Email MarketingDaniel KosmalaApril 22, 2019emial, email, email marketing, email list, action, ideas, download, resourcesComment

The Vulnerability Trap

There’s a relatively recent movement for businesses to be more transparent.

It is good and brings a lot of value to the table, but I think people take it too far.

CopywritingDaniel KosmalaApril 16, 2019business, transparency, vulnerability, copywriting, email, email marketingComment

There's a lot of beauty in ordinary things.

Most days of my life feel ordinary to me, but what’s ordinary to me might be extraordinary to someone else.

Email MarketingDaniel KosmalaApril 15, 2019email marketing, email, email list, copywriting, storytelling, marketing, businessComment

Personal Connection

One of the best things I learned at my last job was making a personal connection with customers.

And if there is one thing I could impress upon every company doing email marketing, it would be this: Be personal.

Daniel KosmalaApril 12, 2019email, email marketing, email list, personal, personal connectionComment

Learn to Write

I have yet to meet someone who would not benefit from being a better writer.

CopywritingDaniel KosmalaApril 2, 2019writing, copywriting, sales, revenue, email, professional developmentComment

Clarity = Quality > Quantity

How do you get your prospects to opt-in to your email list? Do you give them minimal clarity? Or are you transparent and honest?

Email MarketingDaniel KosmalaMarch 26, 2019email, email list, email marketing, sales, revenue, quality, clarityComment

Subject Matters

I've talked a little bit about how the content of your messages can make a significant difference when it comes to revenue generation, but that doesn’t matter if you can’t even get people to OPEN your emails.