How to create broke, woke, or bespoke copywriting.Read More
I know the feeling people describe when they talk about writer’s block, but it’s just a temporary setback. Like a kidnapper putting a bag over your head, you've got to fight back against the temporary setback and find a way forward.Read More
Most people do NOT write like they talk.
But they should.Read More
All copywriting should be verifiable.
That does NOT mean that all copywriting should be quantifiable.Read More
There’s a relatively recent movement for businesses to be more transparent.
It is good and brings a lot of value to the table, but I think people take it too far.Read More
I have yet to meet someone who would not benefit from being a better writer.Read More
All my English teachers told me I was not a good writer. Their feedback reinforced their assertions. My writing never fit their mold.
That doesn’t mean it’s true.Read More
I think selling is the ultimate skill any person can develop. If you can sell, you will always have work and income. Not to mention it can be developed and evolved into a number of other useful skills.Read More
For most of my life I was told I was a terrible writer. I was always great at spelling, but my grammar is mediocre at best. When it came to conveying an idea clearly, the translation from my brain to the paper never quite came through as I'd hoped.Read More
Over the last few weeks I've been testing out a new habit. I've been looking at old sales letters and hand copying them.Read More
Here’s one approach.Read More
If customers had to stop using your product or service tomorrow, would they miss you? What kind of story are you telling?Read More