One of the best things I learned at my last job was making a personal connection with customers.
And if there is one thing I could impress upon every company doing email marketing, it would be this: Be personal.
It sounds easy, but most of the emails in our inboxes come from "firstname.lastname@example.org," or "email@example.com," or worse, "firstname.lastname@example.org."
What if all of your emails came from an actual person?
When I joined my previous company, every single email was coming from the Founder/CEO of the company. I loved that. And we kept it that way as long as we could. An even when we changed it we just added other people from the company into the mix.
In fact, if you wrote the email, then we sent it from your email address. Of course, that resulted in people like me getting hundreds of out-of-office replies. But it also resulted in DIRECT conversations with prospects and customers.
I'm not sure how that's a bad thing.
Allow different people from your team the opportunity to write and tell personal stories. You can edit their writing to your heart's content, but their main message will remain and that's what counts.
Better yet, different people will resonate and respond to different stories and perspectives.
Don't be afraid to try new things. You'll never get better if you don't.