Conversation is Dying

I thought I was getting more awkward, but turns out most people are just getting worse at having conversations with other people.

GeneralDaniel KosmalaJuly 16, 2019communication, interpersonal relationships, relationshipsComment

Don't Be A Lazy Marketer

I think most marketers (and wannabe marketers) are losing their edge and becoming more uncreative every day. Creativity is a learned skill, not a personality trait and not enough marketers are flexing that muscle and developing it.

GeneralDaniel KosmalaJune 18, 2019honest marketer, honest marketing, dishonest marketing, lazy, business, entrepreneurComment

Entrepreneurship & Dating

Don’t get comfortable. Keep hunting.

GeneralDaniel KosmalaJune 12, 2019entrepreneurship, entrepreneur, business, mentality, mental toughness, huntingComment

On Recovering from Mistakes

Mistakes should define us.

GeneralDaniel KosmalaMay 29, 2019mistakes, responsibility, entrepreneurship, entrepreneur, businessComment

Windows of Opportunity

There is always a window of opportunity open to you.

The catch is that the window is always closing.

GeneralDaniel KosmalaMay 22, 2019opportunity, entrepreneur, entrepreneurship, businessComment

A Lesson from Food Poisoning

On Sunday, I went out to dinner to celebrate my son turning 2-years-old. We went to one of our go-to restaurants that we trust, but that changed at about 9:30PM when I started vomiting.

GeneralDaniel KosmalaMay 21, 2019food poisoning, do the work, work that matterComment

Broke. Woke. Bespoke.

How to create broke, woke, or bespoke copywriting.

CopywritingDaniel KosmalaMay 16, 2019copywriting, memes, culture, for the culture, business, entrepreneur, broke, woke, bespokeComment

Unfair /= Dishonest

I’m a big supporter of a movement called Honest Marketer. I believe most marketers are liars and stretch the truth to support their efforts.

GeneralDaniel KosmalaMay 15, 2019honest marketing, honest marketer, dishonest marketing, entrepreneur, business, unfair, misleadingComment

Eliminating Distractions

As someone who is unemployed, self-employed, or whatever you want to call it there is one thing I've recently realized I need to be ruthless about.

GeneralDaniel KosmalaMay 14, 2019distractions, entrepreneur, work from home, self employed, unemployed, business, marketingComment

The Person Who Helped My Career the Most

The person who helped my career most is…

GeneralDaniel KosmalaMay 10, 2019business, small business, impact, lasting impact, leadershipComment

Freelance Lead Sourcing

As a freelancer, one of the most important things you can do is get leads.

Leads -> Clients -> $$$

But getting leads is one of those things that sounds simple, but proves more difficult in practice.

GeneralDaniel KosmalaMay 9, 2019freelance, leads, sourcing, writing, business, business developmentComment

Reframing

I didn’t always see myself as an entrepreneur.

GeneralDaniel KosmalaMay 8, 2019business, marketing, entrepreneurComment

The Work is Never Done

Yesterday after working all day and cooking dinner for my family, I went outside to cut the grass. I’ve been mowing lawns since I was 13, maybe even earlier than that. It’s one of my favorite things to do. There’s nothing quite like the smell of fresh cut grass.

GeneralDaniel KosmalaMay 7, 2019business, work, work matters, do the work, marketing, copywritingComment

Honest Marketer

“the night is darkest just before the dawn. and i promise you. the dawn of honest marketing is coming.” -harvey dent

Writer's block is a myth

I know the feeling people describe when they talk about writer’s block, but it’s just a temporary setback. Like a kidnapper putting a bag over your head, you've got to fight back against the temporary setback and find a way forward.

CopywritingDaniel KosmalaMay 2, 2019writing, copywriting, copy, web copy, how to writer, marketing, business, email marketingComment

Add a Human Touch

Most people do NOT write like they talk.

But they should.

CopywritingDaniel KosmalaApril 29, 2019writing, copywriting, copy, web copy, email copy, email marketing, business, marketingComment

Verifiable /= Quantifiable

All copywriting should be verifiable.

That does NOT mean that all copywriting should be quantifiable.

CopywritingDaniel KosmalaApril 25, 2019copy, copywriting, web copy, business, marketingComment

What Toddlers and Employees Have In Common

We don’t always get to do what we want.

I know that seems like a silly thing to say. Everyone knows that, right?

GeneralDaniel KosmalaApril 23, 2019business, marketing, leadershipComment

Action > Ideas

One of the best things you can do via email marketing is to be memorable in one way or another. Some of my favorite email lists that I'm on are the ones that send me things I can use or consume without having to buy.

Email MarketingDaniel KosmalaApril 22, 2019emial, email, email marketing, email list, action, ideas, download, resourcesComment

On Resilience

My first week of freelancing went great. My second week? Not so much.

GeneralDaniel KosmalaApril 19, 2019resilience, marketing, business, life lessonComment