Resistance

Not every day can feel like a winner.

GeneralDaniel KosmalaApril 18, 2019business, business development, mentality, mental toughness, work, marketingComment

The Vulnerability Trap

There’s a relatively recent movement for businesses to be more transparent.

It is good and brings a lot of value to the table, but I think people take it too far.

CopywritingDaniel KosmalaApril 16, 2019business, transparency, vulnerability, copywriting, email, email marketingComment

There's a lot of beauty in ordinary things.

Most days of my life feel ordinary to me, but what’s ordinary to me might be extraordinary to someone else.

Email MarketingDaniel KosmalaApril 15, 2019email marketing, email, email list, copywriting, storytelling, marketing, businessComment

On Consistency

I think maybe one of the biggest keys to success in life is consistency.

It’s simple. It’s boring. It’s meh.

It’s not flashy. It’s not glamorous. It’s not celebrated.

But it’s the thing that sets exceptional people apart from average.

GeneralDaniel KosmalaApril 14, 2019consistency, do the work, work matters, feelings, ruthlessComment

Too Much Value

On Monday I started pursuing my own marketing business.

Here’s what I have to show for week 1…

GeneralDaniel KosmalaApril 13, 2019business, marketing, business development, prospects, learning Comment

Personal Connection

One of the best things I learned at my last job was making a personal connection with customers.

And if there is one thing I could impress upon every company doing email marketing, it would be this: Be personal.

Daniel KosmalaApril 12, 2019email, email marketing, email list, personal, personal connectionComment

Not All Marketing is Equal

What’s the best form of marketing?

GeneralDaniel KosmalaApril 10, 2019marketing, social proof, customer testimonials, tactics, gimmicksComment

A Lesson from the Final Four

When I was in college I was student manager for the Auburn University men’s basketball team.

Yes, the same program that lost in a heartbreaking manner in the final four on Saturday night after a Cinderella-like run through March.

GeneralDaniel KosmalaApril 8, 2019auburn, auburn university, final four, march madness, NCAA tournament, basketballComment

Slide into my DMs

I think the memes and the gifs are funny, but I’ve found that DMs on social media are actually one of the best places to do business.

GeneralDaniel KosmalaApril 5, 2019business, business development, dm, direct messages, generalComment

Learn to Write

I have yet to meet someone who would not benefit from being a better writer.

CopywritingDaniel KosmalaApril 2, 2019writing, copywriting, sales, revenue, email, professional developmentComment

On sales: What I learned serving coffee at a conference

Recently I poured and served up hundreds of cups of coffee at a conference. Here’s a few things I noticed and learned in the process.

GeneralDaniel KosmalaMarch 30, 2019sales, coffee, conference, revenue, lead generationComment

Clarity = Quality > Quantity

How do you get your prospects to opt-in to your email list? Do you give them minimal clarity? Or are you transparent and honest?

Email MarketingDaniel KosmalaMarch 26, 2019email, email list, email marketing, sales, revenue, quality, clarityComment

On Undervaluation

I own a watch brand and really enjoy getting to experience business ownership in the physical product realm. Owning and running this small business has taught me a lot in a short amount of time.

GeneralDaniel KosmalaMarch 18, 2019valuation, pricing, strategy, sales, revenueComment

Subject Matters

I've talked a little bit about how the content of your messages can make a significant difference when it comes to revenue generation, but that doesn’t matter if you can’t even get people to OPEN your emails.

Email MarketingDaniel KosmalaMarch 15, 2019email, email list, email marketing, revenue, sales, subject linesComment

Stop Selling

Don't sell in every email you send out. Use it tactfully.

Email MarketingDaniel KosmalaMarch 13, 2019email, email list, email marketing, sales, revenue Comment

Email Selling Formula

Selling through your words might be one the most underrated and underutilized tools out there.

Email MarketingDaniel KosmalaMarch 11, 2019email, email list, email marketing, sales, revenueComment

Why aren't you selling to your email list?

If you have an email list and you aren't selling directly to them, you are losing revenue.

Email MarketingDaniel KosmalaMarch 8, 2019email, email list, email marketing, sales, revenueComment

Find Your People

Either you use social media or social media uses you.

Social MediaDaniel KosmalaJanuary 7, 2019social mediaComment

Build a List

Please, for the love of all that is holy, stop posting about your efforts to sell things on Facebook.

Email MarketingDaniel KosmalaJanuary 3, 2019build a list, email list, email marketing, help, business Comment

Email Marketing Writing 101

Email marketing is underrated. Most people trying to sell things are going to go straight to their immediate contacts. Family. Friends. Kinda acquaintances. Burn them out. Repeat.

🤢

Email MarketingDaniel KosmalaDecember 19, 2018email marketing, writing, 101Comment